Ads.txt

Using the Neuwo monetisation script requires an ads.txt file at the root of your website, holding the demand entries Neuwo gives you. If you own https://example.com, the file has to be reachable at https://example.com/ads.txt.

Entries in ads.txt are permissions: each one says a demand source is allowed to buy inventory from your site. Neuwo's entries have to be there for the demand it provides to work at all.

What goes in the file

Enter the contents Neuwo gives you. Every ads.txt file is unique to the client and cannot be shared, so do not copy lines from any other site. If you do not have yours yet, contact Neuwo or email adops@neuwo.ai.

Edit the file with a plain-text editor. A word processor will usually not save in plain text and will corrupt the file.

If the file already holds entries that did not come from Neuwo, append Neuwo's to the end.

Keeping it up to date

Neuwo may ask you to update its entries later, so it is worth separating ads.txt into groups if you work with more than one provider. For example:

# Network 1
some.service.com, 12345, DIRECT
another.service.com, 67890, DIRECT

# Home items
google.com, pub-0000000000000, DIRECT, aaaabbbbbcccc

# Network 2
network1.org, abc123, RESELLER

# Neuwo
# ...

Grouped this way, updating Neuwo's entries means selecting the whole group, deleting it, and pasting in the new lines.

Validating the file

An ads.txt validator will check the file for you. Messages about exchanges it does not recognise are common and not worth worrying about; what matters is that the formatting is correct and that there are no critical errors.